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Share on XIn APAC’s crowded beauty market, making sure an ad simply renders on a screen is only half the battle. The real challenge is getting consumers to actually pause and look. To prove that higher-quality ad placements drive business growth, a global beauty brand partnered with Integral Ad Science (IAS) to measure and optimize for Quality Attention™ across its skincare campaign.
The 23-day campaign test proved that prioritizing high-attention environments delivers far more than vanity metrics:
- Outscored Industry Benchmarks: The campaign earned an average Quality Attention™ score of 78, outpacing the regional CPG average of 63.
- Turned Focus Into Action: Engaging audiences in higher-quality ad slots sparked a 57% lift in conversion rates and a 29% boost in click-throughs.
- Slashed Acquisition Costs: Trimming away low-attention inventory eliminated wasted ad spend, driving a 36% drop in Cost Per Action (CPA).
Curious how the brand pulled it off? Dive into the full case study to find out how prioritizing real consumer focus can transform your next digital campaign.
