Drive business outcomes with better media quality
As we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We’re seeing digital media progressing at a quicker rate than ever, with content creation rapidly booming and new platforms constantly emerging.
In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximise future campaign performance.
As you explore this edition of the MQR, look out for some of these highlights:
- Viewability metrics featuring research from IAS’s Insights As A Service team
- Simplified global breakdowns by environment
- Future-looking advancements across digital media
At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The MQR leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.
Download the report today to utilise IAS’s market-leading global benchmarks to help you drive business outcomes.