How Context Control Targeting drives quality traffic and cost efficiency
With a cookieless future on the horizon, Mindshare Indonesia wanted to find the most efficient programmatic targeting strategy to deliver on their client, Samsung’s, main KPIs. Already utilizing campaign strategies like keyword targeting and first party data retargeting, Samsung and Mindshare wanted more alternatives that wouldn’t rely on cookies but would still deliver unprecedented results.
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance. Using emotion and sentiment analysis, IAS’s Context Control Targeting product helped advance Samsung’s programmatic campaign goals while emphasizing budget-friendly efficiency. Plus, IAS helped Mindshare understand the impact and correlation between Context Control Targeting and Samsung’s key metrics like cost per quality traffic and click through rate.
- 300% higher click through rate
- 65% lower cost per click
- 57% lower cost per quality traffic