Contextual Targeting Archives

IPL potential game-changer for social media advertising: Integral Ad Science report

The report anticipates more competition among advertisers to deliver their messages effectively on media like social media and CTV Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and...

March 25, 2025

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

Case Studies Contextual Targeting Featured

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.

February 8, 2024

Australia Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Australia Research: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

April 4, 2023

Singapore Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Singapore Research: Why the future of marketing must be inclusive

April 4, 2023

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Ad Fraud Contextual Targeting CTV and Video

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Megan Reichelt, Country Manager, Southeast Asia, Integral Ad Science throws light on the traps in advertising that marketers need to be aware of during holiday season. As we approach the festive season, there is no escaping the shopping frenzy as...

November 16, 2022

Contextual Targeting Guides Research Trends and reports

Research: Sustainability & Advertising

Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...

November 14, 2022

How marketers can free their digital campaigns from poor media quality

Contextual Targeting

How marketers can free their digital campaigns from poor media quality

As per study, digital ad spend fraud will reach $68 bn globally in 2022, up from $59 bn in 2021. Mumbai: India recently celebrated its 75th Independence Day—a notable landmark to look back at and cherish all the achievements of...

October 10, 2022

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Contextual Targeting CTV and Video Featured Mobile & In-App Research

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...

September 29, 2022

Is your digital ad getting the attention and engagement you’d like?

Contextual Targeting Viewability

Is your digital ad getting the attention and engagement you’d like?

Laura Quigley, SVP of APAC for Integral Ad Science Shares on Digital Ads Getting the Attention and Engagement Marketers Want In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

September 28, 2022

Programmatic Drive Breakthrough Business Results

Contextual Targeting

Programmatic Drive Breakthrough Business Results

Programmatic advertising has become a go-to technology to reach people with relevant messaging. How can advertisers push contextual targeting beyond its capabilities? According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19....

August 31, 2022

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Category: Contextual Targeting

IPL potential game-changer for social media advertising: Integral Ad Science report

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

Australia Research: Why the future of marketing must be inclusive

Singapore Research: Why the future of marketing must be inclusive

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Research: Sustainability & Advertising

How marketers can free their digital campaigns from poor media quality

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Is your digital ad getting the attention and engagement you’d like?

Programmatic Drive Breakthrough Business Results

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