Contextual Targeting Archives

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...

August 15, 2022

Brand Safety & Suitability Contextual Targeting

Contextual Targeting for a Cookieless World

Authored article by Saurabh Khattar IAS’ India Lead for Strategic Partnerships Introducing cookies and collecting first-party data transformed the digital advertising industry in more ways than one. Finding the right customer became more accessible than ever with highly targeted ads. However,...

July 30, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Featured Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV and Video Featured Mobile & In-App Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning...

June 6, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Featured

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

A suite of reporting tools built for marketers The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic,...

May 18, 2022

How technology’s move from retro to revolutionary is fueling contextual advertising

Contextual Targeting

How technology’s move from retro to revolutionary is fueling contextual advertising

Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it While India is in a digitally nascent stage, advertisers are getting quite serious...

May 17, 2022

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

Contextual Targeting Featured

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Valentina Lizzi is the Senior Manager – Platforms ANZ at InMobi. Valentina is a graduate...

May 5, 2022

Brand Safety & Suitability Channels Contextual Targeting Open Web

How to Protect your Brand During the Federal Elections

Leverage industry-leading technology to identify where, when and how illegal bots are infiltrating your media plan by preventing wasted media spend, at scale. Start blocking ad fraud threats with precision this election season, before the impression is even served so...

May 4, 2022

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Contextual Targeting Featured Trends and reports

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

The digital advertising landscape is shifting, and one thing has been made clear: Context is critical. Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment...

April 28, 2022

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

Contextual Targeting CTV and Video Webinars & Videos

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

Consumer behaviour is rapidly changing when it comes to viewing and audio consumption. CTV is no longer the new kid on the block having been catapulted into adoption in an unprecedented way. The pandemic also didn’t slow the advertising and...

April 25, 2022

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Category: Contextual Targeting

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Contextual Targeting for a Cookieless World

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

How technology’s move from retro to revolutionary is fueling contextual advertising

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

How to Protect your Brand During the Federal Elections

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

IAS x B&T – CTV & Audio: The Real Stars of Media 2022

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