Mobile & In-App Archives

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...

September 29, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV and Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV and Video Featured Mobile & In-App Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning...

June 6, 2022

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

CTV and Video Featured In the media Media Quality Reports Mobile & In-App programmatic

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Integral Ad Science’s Media Quality Report, its 16th Edition, highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. We measure trillions of data events monthly and observe global media quality developments in real-time....

March 31, 2022

Webinar: IDFA Changes – What you need to know.

Channels Featured Mobile & In-App Webinars & Videos

Webinar: IDFA Changes – What you need to know.

Integral Ad Science and InMobi are delighted to share a recording of our live you to our co-hosted IDFA focussed webinar in which we discussed the challenges and solutions for buyers under the evolving IDFA development as well as the...

August 11, 2021

Masters of Media Interview – Rachita Pandya Shah, Gojek

Insights Mobile & In-App programmatic Resources

Masters of Media Interview – Rachita Pandya Shah, Gojek

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Rachita Pandya Shah is the Lead Product Manager – New Media Monetization at Gojek. She has...

October 21, 2020

Case Study with GroupM France: Saving 15% of your programmatic spend

Channels CTV and Video Mobile & In-App Proprietary Platforms Resources Topics Viewability

Case Study with GroupM France: Saving 15% of your programmatic spend

Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. GroupM France wanted to deploy a global, large-scale programmatic strategy for their major advertiser’s programmatic campaigns. With IAS’ granular data and insights, GroupM...

July 8, 2020

Total Visibility: Media transparency in the era of efficiency

Ad Fraud Channels CTV and Video Mobile & In-App programmatic

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...

June 12, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights Mobile & In-App Proprietary Platforms Viewability

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia. Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek...

June 4, 2020

Ad Fraud Brand Safety & Suitability Channels CTV and Video In the media Mobile & In-App Proprietary Platforms Research Resources Topics Trends and reports Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

1 2 … 5 6

Category: Mobile & In-App

How Digital Advertising and Contextual Relevance Influence Festive Shopping in India

Quick Bytes: How Viewability Makes Every Impression Count

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Webinar: IDFA Changes – What you need to know.

Masters of Media Interview – Rachita Pandya Shah, Gojek

Case Study with GroupM France: Saving 15% of your programmatic spend

Total Visibility: Media transparency in the era of efficiency

Get to know Lisa Utzschneider, Chief Executive Officer, IAS

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Mobile & In-App

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​