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Integral Ad Science
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Category: Trends and reports
Research: Sustainability & Advertising
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Contextual TargetingGuidesResearchTrends and reports

Research: Sustainability & Advertising

Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...
November 14, 2022
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The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
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Ad FraudBrand Safety & SuitabilityChannelsCTV & VideoIn the mediaMobile & In-AppProprietary PlatformsResearchResourcesTopicsTrends and reportsViewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
June 4, 2020
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