Like, comment, subscribe, optimise
Your brand lives between selfies, posts, and stories. So measuring the impact of your campaigns on real humans is more important than ever. We’ve been a leader breaking down walls to measure within proprietary platforms, bringing much-needed transparency to your social placements.
Get social and watch your reach skyrocket with our toolkit.
Grow your social media presence with confidence
The buyer journey has moved to social, and marketers have followed. More than 2.7 billion consumers login to Facebook each month and 1 billion hours of YouTube are watched daily. As budgets move to social, advertisers are calling for brand safety solutions and transparency to effectively spend and measure their campaigns. We’ve partnered with all the leading social and proprietary platforms to give you the solutions you need to maximise every interaction between your brand and consumers.
Activate where it counts
It turns out that oversharing on social media can be a good thing, especially when it brings you more visibility into your advertising investment. With both in-feed and audience network solutions, we’re innovating to make social safer and more impactful.
increase in video viewability on large social platform through IAS reporting
Connect confidently on social
As you spend across social platforms, you need confidence that your social buys are reaching humans and are viewable. We continue to evolve and deepen our integrations to provide reliable insights you can trust, so you can be confident in your decisions. Be where your consumers are, and we’ll be right there with you.
Our cutting-edge innovations include:
- Brand Safety measurement on social media feeds in addition to our robust audience network solutions
- Solutions that maximise your outcomes with inclusion and exclusion lists
- Alignment with content that drives success for your brand on the world’s largest platforms
Our actionable insights provide:
- Interactive, granular Viewability, Time-in-View, and Invalid Traffic reporting that allows you to optimise your social campaigns to maximize effectiveness.
- Global coverage and 40+ language support that means you can be where your consumers are
Platform coverage where it counts, including:
- Trusted, consistent third-party measurement, no matter where your campaign is running
- Access to all major platforms through IAS’s partnerships — we have you covered where it counts
- Coverage on Facebook, YouTube, Twitter, Spotify, Snapchat, Pinterest, and more
“The Facebook reporting has helped us in terms of making optimizations…looking at placement breakdowns and ad set breakdowns allow us to pull and push [impressions] to reach our goals.”
Get deeper insights into cutting-edge social solutions at the IAS Insider.
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.