Like, comment, subscribe, optimize
Your brand lives between selfies, posts, and stories. So measuring the impact of your campaigns on real humans is more important than ever. We’ve been a leader breaking down walls to measure within proprietary platforms, bringing much-needed transparency to your social placements.
Get social and watch your reach skyrocket with our toolkit.
Our proprietary platform solutions include:
Grow your social media presence with confidence
The buyer journey has moved to social, and marketers have followed. More than 2.7 billion consumers login to Facebook each month and 1 billion hours of YouTube are watched daily. As budgets move to social, advertisers are calling for brand safety solutions and transparency to effectively spend and measure their campaigns. We’ve partnered with all the leading social and proprietary platforms to give you the solutions you need to maximize every interaction between your brand and consumers.
Activate where it counts
It turns out that oversharing on social media can be a good thing, especially when it brings you more visibility into your advertising investment. With both in-feed and audience network solutions, we’re innovating to make social safer and more impactful.
increase in video viewability on large social platform through IAS reporting
will be spent by advertisers in the US on social media in 2021
YoY advertising increase on social media in the US
Connect confidently on social
As you spend across social platforms, you need confidence that your social buys are reaching humans and are viewable. We continue to evolve and deepen our integrations to provide reliable insights you can trust, so you can be confident in your decisions. Be where your consumers are, and we’ll be right there with you.
Brand Safety & Suitability
You want to stay ahead of your competitors and need the solutions to do that. We’ve been a leader in breaking down walls to measure ad fraud and verify viewability on Facebook and YouTube. Plus, we’re one of a handful of providers with two YouTube Measurement Program certifications.
Our cutting-edge innovations include:
No one should grade their own homework. You receive unbiased reporting you can trust when working with IAS.
Platform coverage where it counts, including:
Social media makes connection possible across town or across the world, and IAS gives you the insights to make meaning out of your investment. Find out what’s working for you and what’s not with advanced proprietary platform solutions.
Our actionable insights provide:
SOLUTIONS THAT DRIVE RESULTS
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
The Facebook reporting has helped us in terms of making optimizations…looking at placement breakdowns and ad set breakdowns allow us to pull and push [impressions] to reach our goals.
– Manager, Paid Social
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge social solutions at the IAS Insider.
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our proprietary platform solutions at any point