Resources Archives

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

Manual DSP optimization is like manual sorting in a cargo warehouse—it slows down operations, drains resources, and causes bottlenecks. Constantly making manual campaign tweaks creates media waste and delays results.

June 23, 2026

How Stellantis Is Turning Attention Into a Competitive Advantage

Attention Case Studies Featured

How Stellantis Is Turning Attention Into a Competitive Advantage

Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.

June 4, 2026

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Case Studies Featured Programmatic Publisher

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...

April 7, 2026

Brand Safety & Suitability Case Studies Featured Proprietary Platforms Research

Social Performance Without Compromise

If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...

February 26, 2026

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Featured Guides Publisher Research

AU Edition: 2026 IAS Industry Pulse Report

As we head into 2026, the digital media landscape is entering a defining new chapter. IAS partnered with YouGov to survey nearly 300 AU media experts across brands, agencies, publishers, and ad tech to uncover the opportunities and challenges that...

December 8, 2025

How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles

Case Studies Featured Programmatic

How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles

Kinesso sought an automatic tool to meet performance goals for their major advertiser client. Dynamic Performance Profiles was the answer — read more to find out why.

November 12, 2025

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

Attention Case Studies Featured Programmatic

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

By applying IAS’s Quality Attention™ solution, Toyota Spain proved that actionable attention insights can enhance both media efficiency and campaign performance at scale.

November 3, 2025

Brand Safety & Suitability Case Studies Featured Proprietary Platforms

How an Insurance Brand Cut Waste While Safeguarding Suitability

The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how.

October 28, 2025

Brand Safety & Suitability Case Studies Featured Proprietary Platforms

How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs

By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.

October 21, 2025

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Attention Case Studies Featured

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.

September 29, 2025

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Category: Resources

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

How Stellantis Is Turning Attention Into a Competitive Advantage

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Social Performance Without Compromise

AU Edition: 2026 IAS Industry Pulse Report

How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles

Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™

How an Insurance Brand Cut Waste While Safeguarding Suitability

How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

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