Total Media Quality Now Live for Pinterest
IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.
Why Does Sustainability Measurement Matter?
What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing efforts. While you may not think tech companies play a role in the...
RESEARCH: The Mind on The Stream
Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future of CTV advertising with insights straight from the...
A Privacy-First Approach to Driving Results
Ensuring data privacy while gaining actionable insights is more crucial than ever. As marketers strive to capture consumer interest and measure the effectiveness of their campaigns, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy....
IAS’s Commitment to Media Quality
This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.
What Is Click Fraud?
Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...
RESEARCH: The State of Social
With the U.S. election season upon us, ensuring brand safety has never been more critical — especially in social feeds. Leverage this study to understand how brand receptivity is influenced by the content surrounding ads on social media. Read more...
3 Things Marketers Must Know About Emerging Media
Digital media never stands still. Staying ahead of the curve is crucial for marketers. As new forms of media emerge, they bring both challenges and opportunities. So where should you start? Read more here.
End-to-End Ad Measurement is Super Valuable — Here’s Why
It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...
Clarity in Cannes: Highlights & Key Takeaways from Cannes Lions 2024
From groundbreaking keynotes to thought-provoking panels, this year’s Cannes Lions Festival served as a testament to the innovation and creativity that define our industry. Read the recap of our top Cannes highlights from this year.
