Featured - Integral Ad Science

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azmat Habibulla is the Chief Marketing Officer of South Indian Bank. She is a...

September 28, 2022

Featured Media Quality Reports Resources

Media Quality Report: 17th Edition

Drive business outcomes with better media quality As we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We’re seeing digital media progressing at...

September 15, 2022

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Featured Insights Programmatic

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Tim Whitfield is the General Manager of Technology at WooliesX. He is an integral...

September 13, 2022

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Featured Insights Programmatic

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Joshua Lee is the National Head of Digital & Data at Zenith Media Australia....

August 24, 2022

IAS Programmatic Mini Series Explainer Videos

Channels Featured Programmatic

IAS Programmatic Mini Series Explainer Videos

Learning with IAS Our IAS Programmatic Mini Series of explainer videos, gives our audiences the opportunity to learn more about the programmatic digital ecosystem. Scroll down for our episodes and keep an eye out for more to come. Episode 1...

July 4, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Featured Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Audio Featured Programmatic Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Audio Brand Safety & Suitability Featured Insights Proprietary Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.

June 16, 2022

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Category: Featured

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Media Quality Report: 17th Edition

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

IAS Programmatic Mini Series Explainer Videos

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Amplifying Media Quality in Digital Audio

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

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