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Case Study: Optimizing For Quality Attention Drives Superior Results

The Challenge GroupM Hong Kong’s (HK) client Rimowa, a leader in the luxury retail industry, aimed to assess their media performance by analyzing attention. The luxury retail advertiser was interested in leveraging a product that assists in improving performance metrics,...

December 10, 2024

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

Case Studies Contextual Targeting Featured

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.

February 8, 2024

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

CTV and Video Featured Insights

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...

May 19, 2023

Featured Guides Media Quality Reports Resources

Media Quality Report: 18th Edition

Market-leading global benchmarks to drive business results The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more...

May 15, 2023

Brand Safety & Suitability CTV and Video Featured Insights

Brand Safety and Suitability Measurement for YouTube

Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement...

May 3, 2023

Efficiency & Optimisation Featured Insights Resources

Taking Action on Attention: Volume I

IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to...

April 12, 2023

Australia Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Australia Research: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

April 4, 2023

Singapore Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Singapore Research: Why the future of marketing must be inclusive

April 4, 2023

Masters of Media – Mike Delaney, Head of Digital Strategy at Hearts & Science

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Masters of Media – Mike Delaney, Head of Digital Strategy at Hearts & Science

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Mike Delaney is the Head of Digital Strategy for Hearts & Science New Zealand....

February 10, 2023

Featured

Driving Outcomes with Viewability

Exploring how in-view advertisements fuel incremental sales Viewability is perhaps the most basic requirement for marketers. It’s the starting point that leads to analysing time-in-view, providing key insight on what captures consumers’ attention. But when it comes to fueling sales,...

November 23, 2022

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Category: Featured

Case Study: Optimizing For Quality Attention Drives Superior Results

IAS Teams Up With Mindshare To Drive Superior Results For Samsung

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

Media Quality Report: 18th Edition

Brand Safety and Suitability Measurement for YouTube

Taking Action on Attention: Volume I

Australia Research: Why the future of marketing must be inclusive

Singapore Research: Why the future of marketing must be inclusive

Masters of Media – Mike Delaney, Head of Digital Strategy at Hearts & Science

Driving Outcomes with Viewability

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