Featured - Integral Ad Science

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

A suite of reporting tools built for marketers The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic,...

May 18, 2022

Brand Safety & Suitability Efficiency & Optimisation Featured Insights Proprietary Platforms

IAS + LinkedIn: Driving actionable outcomes for your business

LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However, the career-oriented platform is far more than just a place for consumers to network.

May 12, 2022

Brand Safety & Suitability Featured Viewability

IAS Expands Media Quality Solutions for TikTok

Validate your Media Quality on TikTok IAS is excited to announce that we’ve expanded our partnership with TikTok to include media quality measurement capabilities. In addition to our Brand Safety Solution available in select markets, IAS can now measure Viewability,...

May 9, 2022

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

Contextual Targeting Featured

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Valentina Lizzi is the Senior Manager – Platforms ANZ at InMobi. Valentina is a graduate...

May 5, 2022

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Contextual Targeting Contextual Targeting Featured Trends and reports

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

The digital advertising landscape is shifting, and one thing has been made clear: Context is critical. Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment...

April 28, 2022

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

CTV & Video Featured In the media Media Quality Reports Media Quality Reports Mobile & In-App Programmatic

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Integral Ad Science’s Media Quality Report, its 16th Edition, highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. We measure trillions of data events monthly and observe global media quality developments in real-time....

March 31, 2022

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Featured Insights Programmatic Webinars & Videos

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

In Episode 1 of IAS’s Programmatic Mini Series, our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising. Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader...

March 29, 2022

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

CTV & Video Featured Programmatic

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Laura Boatman is the Head of Digital Sydney at Zenith Media Australia. With a career...

March 29, 2022

Does Media Quality Drive Attention and Outcomes?

CTV & Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

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Category: Featured

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

IAS + LinkedIn: Driving actionable outcomes for your business

IAS Expands Media Quality Solutions for TikTok

Masters of Media – Valentina Lizzi, Senior Manager – Platforms ANZ, InMobi

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Masters of Media – Laura Boatman, Head of Digital Sydney, Zenith Media Australia

Does Media Quality Drive Attention and Outcomes?

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