Mobile & In-App Archives

Masters of Media: Alessandro Felicani, Coty

Masters of Media: Alessandro Felicani, Coty

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We speak with Alessandro Felicani, the Category Lead Luxury SEA & India of Coty. Alessandro is...

May 20, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Research Social Platforms

Research: How advertisers can navigate the consumer privacy landscape in Australia

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy...

May 15, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms Viewability Webinars & Videos

On-demand webinar: 2020 APAC Industry Pulse

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have...

April 3, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

In two years, Google plans to make third-party cookies obsolete on Chrome as part of its open source initiative, Privacy Sandbox, which was first announced in August last year. This comes as users are demanding greater privacy – including transparency,...

January 31, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

CTV and Video Insights m Mobile & In-App Social Platforms

Product Sneak Peek 2020

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...

January 31, 2020

Ad Fraud Brand Safety & Suitability Insights m Mobile & In-App Resources Social Platforms

Masters of Media: Annie Chan, GroupM

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Annie Chan, Director, Tech Partnerships APAC Platform services at GroupM. Annie is an...

January 1, 2020

Ad Fraud Mobile & In-App Open Web Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

Australians look at mobile web advertising for longer

Insights m Mobile & In-App Research

Australians look at mobile web advertising for longer

Australians tend to look at mobile web display ads for longer than their global counterparts, according to analysis by Integral Ad Science. The Media Quality Report for the first half of 2019 shows that the average time-in-view for mobile web display ads was...

October 2, 2019

Ad Fraud Brand Safety & Suitability Channels CTV and Video Mobile & In-App Open Web Publisher Social Platforms Topics Viewability

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Ad Fraud Mobile & In-App

In-app Fraud Update

We are excited to announce additional enhancements of our mobile in-app offering. Now, you can holistically protect your in-app display ads from fraud. On December 11th, IAS will release enhanced reporting and fraud blocking for in-app display placements. Additionally, app-level...

December 11, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Open Web Topics Viewability

Tricks of the trade: Holiday marketing Q&A

In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.

October 23, 2018

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Mobile & In-App

Masters of Media: Alessandro Felicani, Coty

Research: How advertisers can navigate the consumer privacy landscape in Australia

On-demand webinar: 2020 APAC Industry Pulse

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Product Sneak Peek 2020

Masters of Media: Annie Chan, GroupM

Webinar: 2019 Holiday Buying Unwrapped

Australians look at mobile web advertising for longer

2019 Predictions from IAS

In-app Fraud Update

Tricks of the trade: Holiday marketing Q&A

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