A quick guide on the impact of viewability
It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen?
Viewability measures how visible a digital ad is to a consumer. To be considered viewable, an ad must meet criteria established by the Media Ratings Council (MRC) that determines what counts as a seen or viewable ad impression.
At IAS, we measure ad viewability against MRC standards — and against your own. If you have a higher viewability threshold, we can create standards for you using custom viewability benchmarks so advertisers can better align metrics with their business goals.
With IAS’s Quality Attention solution, you can strategically track audience engagement, allowing you to optimize your media expenditure toward placements that leave a lasting impression.
Are you ready to make every impression count? Get started here.
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