Leveraging IAS insights to optimise for better media efficiencies
Vinda, one of the largest Fast Moving Consumer Goods (FMCG) companies for hygiene products in Asia, aimed to better leverage verification tools on Meta to drive impact toward their KPIs.
Vinda was looking for a solution to help track media effectiveness and viewability on Facebook and Instagram to deliver strong business results. Vinda sought a third-party partner to help reach their KPIs and provide insights to optimise their spending on quality media efficiently.
By partnering with IAS, Vinda was able to successfully optimise toward higher quality media at scale. Through leveraging IAS’s Meta Viewability and Invalid Traffic Measurement, Vinda understood which placements and ad sets to invest in to deliver strong performance on Facebook and Instagram. After activating with IAS, Vinda received actionable reports on the impact of their campaign clicks, video views, and conversions at a granular level.
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