Contextual Targeting Archives

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting. To address this challenge,...

January 11, 2022

Contextual Targeting Featured Open Web

Reach Shoppers this Lunar New Year

Pre-Bid Targeting Segments Target contextually relevant content for festivals like Lunar New Year to engage buyers and increase favorability for your brand with unprecedented precision – at scale. Online shopping during key holiday occasions is changing consumer habits, encouraging adoption...

December 6, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

Contextual Targeting In the media

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

At an invite-only roundtable hosted by Campaign in partnership with Integral Ad Science, APAC’s top marketing leaders discussed the growth of contextual adverts, the downsides of fragmentation, and debated which metrics will ultimately prove the best measures of success. While...

July 22, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimisation Efficiency & Optimisation

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

Brand Safety & Suitability Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

July 7, 2021

On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?

Contextual Targeting Featured Webinars & Videos

On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?

For years, we’ve been using cookies to track our website visitors and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t...

March 29, 2021

Contextual Targeting Research

Kekuatan Konteks di Indonesia

Dunia periklanan digital sedang bergeser dan satu hal yang menjadi jelas: konteks sangatlah penting. Bayangkan membaca artikel tentang menabung dan berinvestasi, lalu melihat iklan mobil mahal. Atau membuat reservasi untuk restoran mewah dan melihat iklan untuk layanan keuangan. Anda mungkin...

March 10, 2021

New Targeting Opportunities with IAS Context Control

Contextual Targeting

New Targeting Opportunities with IAS Context Control

IAS offers industry-leading technology to understand the true context, sentiment, and semantics of a given webpage – at scale. This delivers programmatic buyers unprecedented precision for targeting content that is contextually relevant for seasonal campaigns to engage buyers and increase...

February 24, 2021

Contextual Targeting Research

2021 Japan Industry Pulse Report

The new decade brought new challenges— some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, we explore how the...

January 30, 2021

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Category: Contextual Targeting

Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Reach Shoppers this Lunar New Year

Driving Demand for an International School

While Cookies are Getting Burnt, Contextual Solutions and Others are Baking

Case Study: How dentsu Drives Efficiency

IAS Context Control Case Study with Bench Media

On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?

Kekuatan Konteks di Indonesia

New Targeting Opportunities with IAS Context Control

2021 Japan Industry Pulse Report

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