Efficiency & Optimisation Archives

Taking Action on Attention: Volume I

IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to...

April 12, 2023

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Insights programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Brand Safety & Suitability Efficiency & Optimisation Featured

Drive marketing outcomes with IAS’s Total Visibility Dashboard

Drive marketing outcomes with IAS’s Total Visibility Dashboard Optimise towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all...

May 25, 2022

Brand Safety & Suitability Efficiency & Optimisation Featured Insights Proprietary Platforms

IAS + LinkedIn: Driving actionable outcomes for your business

LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However,...

May 12, 2022

Case Studies Channels Efficiency & Optimisation programmatic Proprietary Platforms

IAS Latest & Greatest Case Studies!

Let’s take a look at some of our outstanding Case Studies. Context Control Case Study – Bench Media This fantastic case study with Bench Media shows some impressive results for several advertisers using IAS’s Context Control Targeting Solution. Click here...

December 14, 2021

Webinar: Mengenal Supply Path Optimization

Efficiency & Optimisation Efficiency & Optimisation Featured programmatic Webinars & Videos

Webinar: Mengenal Supply Path Optimization

Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying View Session! The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to...

November 17, 2021

Research Report: Perfecting Your Supply Path

Efficiency & Optimisation programmatic Research

Research Report: Perfecting Your Supply Path

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying, becoming the undisputed choice for purchasing top ad formats. The majority of ad buyers are currently implementing or planning to implement supply path optimisation (SPO)...

November 17, 2021

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Studies Efficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...

October 11, 2021

Efficiency & Optimisation Featured programmatic

Event On-Demand: IAB Measure Up 2021

IAB MeasureUp 2021 Now Available On-Demand! Watch our presentation at the recent IAB MeasureUp 2021 event which saw Clem Birdsall, Strategic Partnership Director ANZ and Chanel Barta, Head of Customer Success ANZ, discuss driving trust and transparency in the programmatic...

September 30, 2021

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

Case Studies Efficiency & Optimisation Uncategorized @apac

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate,...

July 19, 2021

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Category: Efficiency & Optimisation

Taking Action on Attention: Volume I

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Drive marketing outcomes with IAS’s Total Visibility Dashboard

IAS + LinkedIn: Driving actionable outcomes for your business

IAS Latest & Greatest Case Studies!

Webinar: Mengenal Supply Path Optimization

Research Report: Perfecting Your Supply Path

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Event On-Demand: IAB Measure Up 2021

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

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Category: Efficiency & Optimisation

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