The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to unpick.
The causes of a murky supply path range from intentional bad actors to unintentional byproducts thanks to the layers of complexity in the industry. But can strategies and technology, such as supply path optimisation (SPO) help? How does ad verification help in creating efficiencies and stronger media quality?
This session will answer that and more. This discussion will educate the marketers why it’s important to invest in fixing transparency and how it impacts the bottom line and media quality.
Our speakers for the session:
This webinar is presented in Indonesian language.