LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However, the career-oriented platform is far more than just a place for consumers to network. LinkedIn was named the most trusted platform for the third year in a row by Business Insider, making it a key gateway for marketers to reach consumers.
In addition, LinkedIn, which hosts 810+ million global users, was also named the #1 rated platform for B2B lead generation. Advertising on LinkedIn allows you to engage with a community of professionals and push the needle, with 4 out of 5 LinkedIn members actually driving business decisions.
However, with all platforms, marketers need transparency, trust, and confidence that their messages are reaching their audiences. Together, IAS has joined LinkedIn’s Marketing Program to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic on LinkedIn owned and operated ads, including Sponsored Video ads.
As ad dollars shift to platforms, measurement is critical
As budgets continue to heavily shift toward proprietary platforms, it’s essential for marketers to have visibility into campaign performance to validate return on ad spend. IAS’s LinkedIn measurement solution increases transparency into ad effectiveness by providing global insights. With a simple activation and easy-to-use reporting within the IAS Signal UI, advertisers can measure and optimize based on which creatives are driving the most engagement, how time-in-view is impacted over time, and more.
Unique coverage across LinkedIn
Since 2020, IAS has worked with LinkedIn to provide platform-wide pre-bid brand safety solutions for LinkedIn Audience Network.
Both IAS and LinkedIn agree that trust is a crucial component to any successful partnership. This is why we have combined forces to provide marketers the opportunity to confidently bid on brand safe inventory, finding the right environments for all Sponsored Content activated on the LinkedIn Audience Network. When activating ads, an additional layer of IAS platform-wide protection is automatically applied to help marketers uphold their brand safety standards.
Download our one sheet to learn more or reach out to your IAS representative and check out our LinkedIn partner page.