Share on LinkedIn
Share on X
IAB MeasureUp 2021 Now Available On-Demand!
Watch our presentation at the recent IAB MeasureUp 2021 event which saw Clem Birdsall, Strategic Partnership Director ANZ and Chanel Barta, Head of Customer Success ANZ, discuss driving trust and transparency in the programmatic ecosystem.
This session unpacked the digital supply path and presented research and case studies demonstrating how advertisers are changing practices to get visibility of their own supply chain, set up media quality benchmarks to discover ways to optimise ad effectiveness and media investments. Clem and Chanel also shared best practices on how advertisers can continue to drive media performance.
