Effective digital advertising relies on privacy, data security and transparency in a complex digital advertising landscape.
Join Clem Birdsall, Strategic Partnerships Director, IAS, on Thursday 28th October at IAB MeasureUp 2021 as he discusses driving trust and transparency in the programmatic ecosystem.
This session will unpack the digital supply path presenting research and case studies demonstrating how advertisers are changing practices to get visibility of their own supply chain, set up media quality benchmarks to discover ways to optimise ad effectiveness and media investments. Speakers will share best practices on how advertisers can continue to drive media performance.
Register for IAB MeasureUp 2021 here today to hear Clem speak or check out the full agenda of speakers taking part in this year’s event.