Case Study: Xaxis Uses IAS’s Context Control Targeting to Successfully Raise Awareness for a Fashion Brand

Xaxis Taiwan needed to raise brand awareness and drive as much website traffic as possible for a major fashion retailer within eight days. With the impending deprecation of cookies, they proactively explored alternatives to audience targeting.

To address this challenge, Xaxis activated Context Control Targeting, using vertical-based contextual targeting segments and audience proxy targeting segments to drive website traffic and site visits for the advertiser’s wedding apparel campaign. Xaxis explored innovative ways of targeting throughout the campaign, and IAS demonstrated strong results for both click-through rate and site visits. In fact, the click-through rate was 3 times higher than competitive benchmarks.

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