With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
On Thursday 9th July 2020, IAB Australia hosted their latest IAB Digital AdOps Webinar. In this joint session with IAB Tech Lab, this webinar focussed on the standards and recommendations in relation to transparency, brand safety and ad fraud. Hear from Jill Wittkopp and Amit Shetty from IAB Tech Lab provide an update on the latest best practices and engage in both a 1:1 discussion with IAB Australia followed by a lively discussion from a panel of leading industry experts including Integral Ad Science's ANZ Country Manager, Jessica Miles.
In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.
Ad FraudBrand Safety & SuitabilityCTV & VideoInsightsMobile & In-AppProprietary PlatformsViewability
An interview with Zu Anjalika Kamis Gunnulfsen, from Marketing in Asia. Marketing in Asia (MIA): Lisa, when I first looked at your profile, I was blown-away. You are the recipient of many titles and awards – you are Adweek...
Ad FraudBrand Safety & SuitabilityChannelsCTV & VideoIn the mediaMobile & In-AppProprietary PlatformsResearchResourcesTopicsTrends and reportsViewability
The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.
Ad FraudBrand Safety & SuitabilityCTV & VideoMobile & In-AppProprietary PlatformsViewabilityWebinars & Videos
IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing budgets in 2020.