How industry experts are evaluating ad spend and media quality in CTV
Connected TV (CTV) is one of the most prolific channels for reaching consumers in the digital world. With more streaming platforms offering ad-supported services, staying up to speed on current industry trends is vital for optimizing your brand.
In our latest study, IAS compiled information from several research studies that surveyed top industry experts, investigating how this channel is predicted to grow and exploring where industry professionals are investing in CTV advertising.
Here’s what we discovered:
- 70% of media experts agree that third party verification is going to play a large role in CTV advertising
- 69% of industry experts agree that it’s worthwhile to spend a premium on transparent and brand safe ad inventory on CTV
- 59% of media experts cite high CPMs as a barrier for CTV investment
Ramp up your brand’s media quality on CTV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what else lies ahead in Connected TV advertising.