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Share on XHow industry experts are evaluating the future of ad spend and media quality in CTV
As the Connected TV (CTV) landscape becomes increasingly competitive, advertisers are under pressure to do more with less. Budgets are tighter, yet the demand for impactful, high-quality campaigns continues to grow.
As CTV continues to dominate the market, IAS set out to understand how media experts plan to invest in this advertising environment in the coming years, and what role media quality plays as advertising budgets are steadily reallocated to CTV.
Access The Future of CTV Investment to learn:
- Industry professionals’ top reasons for increasing ad spend on CTV
- What media quality issues may be preventing further investment in CTV
- How to boost brand impact on CTV
CTV is a powerhouse advertising environment — but understanding how to invest in it is key. Download the study now to find out how.
