Holiday shopping season used to conjure visions of catalog cutouts, shopping malls, and competitive buyers bustling for deals. Now, consumers can simply turn to the nearest screen to conduct research, find deals, and hit ‘Buy now’. With the world spending...
IAS ran an online survey to determine consumer perceptions concerning ads focused on and around cannabis products and environments to help marketers better understand the new environment.
IAS ran an online survey to determine consumer perceptions toward ads found within cannabis content environments as well as advertisements focused on cannabis products.
In "The State of CTV," IAS surveyed the Digiday audience to capture the state of the promise—and the pitfalls—of the CTV space. The survey not only gauges levels of understanding toward CTV but also explores what is driving advertisers’ CTV campaigns.
IAS asked U.S. consumers about data collection and targeted advertising to understand how they perceive privacy and digital advertising practices amid growing legislation.
The second wave of our Streaming Wars study showed that the more consumers stay at home, the more they're streaming content. Check out the biggest highlights from our Streaming Wars study.
Last month, IAS conducted the Coronavirus Ad Adjacency study to understand US consumer perception concerning digital advertising and coronavirus content online. Since then, IAS followed up with consumers to see how their behaviors and sentiments have evolved as they continue to spend time at home.
When it comes to winning the hearts of American voters, digital advertising has become increasingly influential. While election coverage has decreased given the current global coronavirus situation, the prevalence of fake news and concern about foreign interference in the 2016...