RESEARCH: Emerging Media Outlook
The digital landscape evolves every day — and marketers, whether we like it or not, are forced to follow. So is jumping onto the latest digital trend worth the gamble? Read more to find out.
How Brand Risk Fluctuates Surrounding Political Events
The IAS Election Lab deep-dives into misinformation and controversial content near Super Tuesday and other political events. Read more here.
WHITE PAPER: Master the Art of CTV Monetization
It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.
RESEARCH: The State of Brand Safety
The amount of online content that consumers deem inappropriate is growing — and brands are being held more accountable for ad placement than ever before. In a digital landscape where an ad’s surrounding content can make or break consumers' perception...
WHITE PAPER: The Rise of Responsible Media
How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate...
RESEARCH: The 2024 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
How Does Bot Traffic Vary Over Time?
It’s no secret that the digital advertising landscape is rampant with malicious bots designed to commit ad fraud. Safeguarding any campaign from fraud is essential — but the threat of fraud is especially present during the holiday season.
RESEARCH: The Attention Payoff
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...
How to Leverage Brand Safety & Contextual Segments this Holiday Season
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...
RESEARCH: Maximizing Impact on Mobile
As shoppers flock to their phones to make purchases, marketers need to know how to show up when engaging consumers on their favorite device. So how can marketers leverage consumers' attention and impact purchase decisions as they shop on mobile?
