How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers
Back-to-school season is ramping up, with millions of students returning to school both in-person and virtually. It’s primetime for marketers to reach back-to-school shoppers, as sales before the school season are expected to reach $67.46 billion. Marketers are ready to make a big push this season – but brands need to optimize targeting strategies for these consumers who have dollars to spend.