Media Quality Report H2 2019: Top Takeaways
The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.
Category: Research
Consumers on digital media in the 2020 election
When it comes to winning the hearts of American voters, digital advertising has become increasingly influential. While election coverage has decreased given the current global coronavirus situation, the prevalence of fake news and concern about foreign interference in the 2016...
Streaming Wars Wave 2: Staying at home with CTV
Last month, IAS released "Streaming Wars" to explore connected TV (CTV) usage and preferences around subscription streaming services. In response to coronavirus, IAS has expanded on the initial study to ask consumers how their stay-at-home behaviors are influencing CTV usage.
The IAS “Stop the Bot” Challenge
Last month, the IAS Threat Lab released our report on the 404bot, a domain-spoofing, malicious bot that we caught with our sophisticated fraud-detection technologies. While we’re glad to have discovered 404bot, the truth is that not all bots are bad. Some bots help put our technology to the test to ensure our bot detection and mitigation continues to be best in class.
H2 2019 Media Quality Report
In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
Marketers on Coronavirus: Ad Adjacency Considerations
Last week, IAS released “Consumers on Coronavirus: Ad Adjacency Considerations” to explore how consumer perception of advertisements has changed in the midst of the current global coronavirus situation. As an immediate follow-up, we’ve extended upon the initial study to better understand marketer perception amid the current situation. This study uncovers how marketers are reacting to ads that appear adjacent to coronavirus coverage as the unprecedented situation unfolds day-by-day.
Have paid streaming services peaked? IAS explores CTV preferences
It's no secret that connected TV adoption has skyrocketed in recent years, but what happens when subscription bills start to add up? We asked consumers about their connected TV usage and preferences when it comes to paying for subscription services.
Consumers on Coronavirus: Ad Adjacency Considerations
Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March 12 to determine how they perceive content adjacencies—and whether they’re changing their digital behaviors related to the pandemic.
Context is king, but could it influence the election?
When it comes to winning the heart of American voters, digital advertising has become increasingly influential. We asked consumers from both major political parties, as well as Independents, to weigh in on how they think advertising will play a role in the upcoming presidential election cycle.