RESEARCH: The Sound of Suitability
In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.
RESEARCH: Driving ROI in Retail Media Networks
Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?
Diversity & Inclusion: Centering inclusivity in the future of digital marketing
Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through...
Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact
How brand safety and contextual relevance impact ad performance leading up to Mothers and Fathers Day Mother’s and Father’s Day are quickly approaching (and it’s okay if you needed the reminder). As consumers gear up to find the perfect gift...
Undercover Context: Driving consumer engagement through non-obvious contextual links
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
Driving Outcomes with Viewability & Attention
Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is...
Constructing Your Quality Path: How media quality strengthens supply path optimization strategies
Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both...
Unwrapping Context this Holiday Season
As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency....
The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver
Data privacy is experiencing a major evolution. In fact, online privacy is a growing concern for consumers too, with 67% saying they’re more vigilant than ever when it comes to their data.
