How marketers can maximize results in the rapidly growing digital retail format
With consumers trading their grocery bags and paper lists for digital shopping carts, Retail Media Networks (RMNs) have become key pillars of digital advertising strategies. And with RMN investments growing at exponential rates, it’s crucial for marketers to know that their ad spend isn’t wasted and is reaching real consumers.
RMN advertising is a valuable way to engage consumers who are in a buying mindset — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?
In our latest research, IAS conducted a survey to explore the value and challenges of RMN advertising and analyze how increased media quality leads to maximized KPIs. Plus, we look at external B2B studies and observational data analyses from real advertisers to show the true impact of media quality in driving ROI.
Here’s a sneak peek of what we found:
- 98% of U.S. internet users have shopped on RMNs
- 66% of RMN shoppers are concerned or very concerned about the privacy of their data in RMNs
- 38% of RMN shoppers are likely to purchase products from contextually relevant ads
Quality media is key to reaching KPIs in retail media networks. Download the research now for more insights.