CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to avoid those challenges.
The H2 2017 Media Quality webinar features insights from our bi-annual IAS Media Quality Report. We discuss U.S. media quality brand safety benchmarks from the U.S. and around the globe. H2 2017, saw many headlines lauding the challenges brands face in ensuring their advertising appears in safe environments and adjacent to risk-free content.
IAS analyzes hundreds of billions of impressions globally. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.
In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...
In this on-demand webinar, we present the results from the H2 2016 Media Quality Report, which covers key metrics such as brand safety, viewability, and ad fraud, to help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign.
In our H2 2016 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.
In our H1 2016 Media Quality Report, you’ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2016.