Category: Research

IAS asked U.S. consumers about data collection and targeted advertising to understand how they perceive privacy and digital advertising practices amid growing legislation.

Last month, IAS conducted the Coronavirus Ad Adjacency study to understand US consumer perception concerning digital advertising and coronavirus content online. Since then, IAS followed up with consumers to see how their behaviors and sentiments have evolved as they continue...

When it comes to winning the hearts of American voters, digital advertising has become increasingly influential. While election coverage has decreased given the current global coronavirus situation, the prevalence of fake news and concern about foreign interference in the 2016...

Last week, IAS released “Consumers on Coronavirus: Ad Adjacency Considerations” to explore how consumer perception of advertisements has changed in the midst of the current global coronavirus situation. As an immediate follow-up, we’ve extended upon the initial study to better...