Measuring over 1 trillion media metrics each day globally, Integral Ad Science is able to observe media quality developments as they occur in real-time. Leveraging this vast database spanning devices, formats and channels worldwide, the Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their own campaigns and inventory.

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality mobile sites were liked more than the same ads seen on low-quality sites.