Category: Research

Last September, IAS asked U.S. consumers about their shopping and advertising preferences during the upcoming holiday season. We wanted to gauge what eCommerce may look like during a time where in-person shopping saw major disruptions. As the holidays end and...

With a new decade came new challenges—some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, our latest digital advertising...

Holiday shopping season used to conjure visions of catalog cutouts, shopping malls, and competitive buyers bustling for deals. Now, consumers can simply turn to the nearest screen to conduct research, find deals, and hit ‘Buy now’. With the world spending...