When it comes to winning the heart of American voters, digital advertising has become increasingly influential. However, the prevalence of fake news and foreign interference in the 2016 presidential election impacted advertising strategies and created mistrust among consumers.
As the 2020 presidential election approaches, political advertising is anticipated to skyrocket, with an unprecedented $2.8B set aside for digital media. But how are consumers feeling? We asked prospective voters to weigh in on their perception of digital media in the midst of the election cycle. Download our latest research below.