Safeguarding and scaling your brand on social media
The ubiquity of social media gives advertisers an opportunity to cast a wide net for their brands. However, the varied nature of social media feeds, especially during election season, presents a challenge in ensuring the content surrounding ads is safe. Amid the spread of misinformation and AI-generated content, consumers are increasingly discerning — and advertisers should take note.
Leverage this study to understand how consumers’ perceptions of and interactions with brands are influenced by content surrounding ads on social media. Plus, this research deep dives into the types of ads that consumers are more likely to remember and consider favorable within social feeds.
Download The State of Social to find out:
- How misinformation and AI-generated content on social feeds impacts ad performance
- What kinds of ads consumers are interacting with on social media
- What types of ad adjacencies drive purchase intent and brand awareness