Consumers are mobile. Move with them.
It’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. Whether consumers are watching a video, playing a game, or reading an article, IAS offers the same level of accuracy and insight into mobile media quality as we do for desktop.
Get started on a mobile-first campaign strategy with our toolkit.
Our mobile solutions include:
Verification, wherever your audience is.
Consumers are on the go, so our solutions are too. IAS provides independent, trusted verification at scale on mobile and in-app.
The average consumer spends roughly one-third of their day on their mobile devices
Almost 90% of that time is spent on mobile apps
8 in 10 of U.S. mobile display ads are transacted programmatically
Maximize on mobile
Achieve Quality Impressions™ in the fast-growing mobile environment with pre-bid programmatic segments, our full suite of verification solutions, and automated solutions for mobile in-app and mobile web.
Cross-Industry Partnership & Standardization
We are founding members of an industry-wide, Open Measurement Working Group in partnership with the IAB and Google. The OM SDK initiative was created to standardize in-app measurement and enable verification capabilities like Viewability, a metric that’s otherwise unmeasurable.
Our history of industry standardization:
As advertisers attempt to invest big in mobile, they continue to struggle with in-app measurement and verification. Our solutions are all about unlocking the mysteries of mobile, allowing for transparency, optimization, and monetization within the growing space.
With our mobile, in-app solutions, you get:
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge mobile solutions at the IAS Insider.
Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our mobile and in-app solutions at any point.