What exactly counts as fraud?
We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.
Category: Ad Fraud
Your holiday campaign insights, unwrapped
Our analysts studied media quality trends over Q4 2015 to help the industry understand what to expect in the coming weeks as holiday advertising efforts ramp up.
Ad fraud: the essentials
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.
The bot papers: Avireen
David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
The global fight against ad fraud
The Drum interviewed Scott Knoll. CEO and President, Integral Ad Science at dmexco for an update on the latest developments in online ad fraud.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
Digital advertising’s volume-based KPI’s are providing incentives for fraud
Scott Knoll, CEO and President of Integral Ad Science, explains to VideoAdNews why the industry needs to move to KPI’s that are based more on what was actually achieved, rather than ones that are simply based on volume. Knoll also discusses where viewability measurement is heading in the future. The interview was filmed at the I-COM Global Summit 2016, held in Seville, Spain.
The digital advertising ecosystem is crumbling at the hands of ad fraud
Ad fraud is a major problem affecting the entire digital advertising ecosystem. The issue has become front of mind for advertisers who are now scrutinising their spend; ensuring their budget is being spent intelligently and that real people see their ads. As they take action to prevent fraud on the buy side, they are expecting their publisher partners to do the same.