Category: Ad Fraud

Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during...

As one of the new kids on the block, ads.txt acts as a building block to combat fraud, and more specifically domain spoofing, within the programmatic supply chain. What does this mean for publishers, advertisers, and data providers? While still...

The IAB and Ernst & Young estimate that $4.6 billion is lost due to ad fraud / non human traffic annually in the US. This is only one estimate, there are numerous estimates, with some reaching over 10 billion. However,...