Ad Fraud Archives

Dig into the Data: Keeping your brand safe in a mobile-first world

Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...

February 20, 2018

Ad Fraud Topics

The four types of domain spoofing

The IAS Fraud Lab breaks down the four core types of domain spoofing, how they work, and how to stop them.

February 15, 2018

Suit up: Big Game advertisers will face big fraud challenges

Ad Fraud Insights

Suit up: Big Game advertisers will face big fraud challenges

The Big Game presents a huge opportunity to brands and huge potential for ad fraud. Learn what to expect from game day media quality and how to a void wasting valuable ad dollars on fraud through third-party verification.

January 31, 2018

Ad Fraud Brand Safety & Suitability Insights Publisher

IAS Influencers – Dave Marquard on publisher inventory

Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.

January 23, 2018

How to turn Returns Week into Exchange Week

Ad Fraud Topics Viewability

How to turn Returns Week into Exchange Week

Returns can take a big bite out of retailers' holiday profits. Learn to take advantage of lower fraud and higher viewability in early January to launch a digital campaign that will take the sting out of returns week.

December 21, 2017

Ad Fraud Insights

The flavors of fraud: GIVT vs. SIVT

Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.

December 20, 2017

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

Ad Fraud

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

December 1, 2017

Let’s get real: Detecting fraud takes a holistic approach

Ad Fraud

Let’s get real: Detecting fraud takes a holistic approach

AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is...

November 3, 2017

Ad Fraud Topics

Media Quality Report: Q&A on fraud

Recently, we presented the results of the latest Media Quality Report for H1 2017. We were impressed by the number of insightful questions asked around the topic of ad fraud. Unfortunately, we were unable to respond to every inquiry during...

October 12, 2017

Climb the ladder to success ads.txt style

Ad Fraud Topics

Climb the ladder to success ads.txt style

As one of the new kids on the block, ads.txt acts as a building block to combat fraud, and more specifically domain spoofing, within the programmatic supply chain. What does this mean for publishers, advertisers, and data providers? While still...

October 4, 2017

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Category: Ad Fraud

Dig into the Data: Keeping your brand safe in a mobile-first world

The four types of domain spoofing

Suit up: Big Game advertisers will face big fraud challenges

IAS Influencers – Dave Marquard on publisher inventory

How to turn Returns Week into Exchange Week

The flavors of fraud: GIVT vs. SIVT

An inside look at our Threat Lab: 24 hours with Evgeny Shmelkov

Let’s get real: Detecting fraud takes a holistic approach

Media Quality Report: Q&A on fraud

Climb the ladder to success ads.txt style

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Category: Ad Fraud

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Access the research now.​

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