Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
Ad fraud is evolving — and so are we. The IAS Threat Lab has uncovered a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation that’s as dynamic as it is dangerous. This scheme hides behind seemingly...
Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...