IAS Influencers – Mike Kim on Ads.txt
Mike Kim, VP of Product Management for programmatic at IAS, takes a deep dive into Ads.txt and its potential to help digital publishers fight back against fraud.
CEO Scott Knoll talks fixing digital advertising on CNBC
IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.
Media quality report H2 2017: Fraud Q&A
The latest IAS Media Quality report featured U.S. display and video fraud benchmarks as well as global mobile fraud benchmarks. Advertisers have been particularly concerned about fraud over the last year, and those concerns were reflected in many of the...
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Getting digital to square one
Brand safety? Non-viewable impressions? Ad fraud? Traditional media doesn't have any of these challenges. For digital advertising, just adding value means getting back to square one.
Mobile Webinar Q&A: Using data to protect your brand
IAS and MoPub Q&A on the latest tips and tricks for identifying the highest quality mobile inventory while keeping your brand safe.
Look ahead: Bridging the brand-agency gap
Agencies and their brand clients aren’t always on the same page.Our 2018 Look Ahead, for which we surveyed over 800 media and marketing professionals, captured some of these key differences which can help to explain why agencies and brands are...
Dig into the Data: Keeping your brand safe in a mobile-first world
Every day more users are shifting their eyes to mobile and it’s clear that ad dollars have to follow them. But how can brands be sure that they’re making the most of the ad spend inside fast-changing mobile environments? We...
The four types of domain spoofing
The IAS Fraud Lab breaks down the four core types of domain spoofing, how they work, and how to stop them.
Suit up: Big Game advertisers will face big fraud challenges
The Big Game presents a huge opportunity to brands and huge potential for ad fraud. Learn what to expect from game day media quality and how to a void wasting valuable ad dollars on fraud through third-party verification.
