Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Why using exclusion and inclusion lists is not enough
The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...
Tricks of the trade: Holiday marketing Q&A
In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.
Tricks of the trade: 2018 Holiday Edition
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...
How publishers can reduce fraud with Optimization
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
AI, machine learning, and the fight against fraud
How AI machine learning is used to fight ad fraud
Answering your questions about IAS and GDPR
How does the EU's GDPR affect IAS? Answering your questions about Integral Ad Science and the European Union's General Data Protection Regulation.
Update your World Cup playbook: 5 tips for marketers
We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.
Does World Cup media score marketer goals?
The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...
