Ad Fraud Archives

Advertising Week NY Panel Summary: Connected TV

In the spirit of looking into the future of the overall CTV space, IAS Chief Executive Officer Lisa Utzschneider led a discussion with an esteemed group of panelists on what this new battleground will mean for all of the advertisers,...

October 7, 2019

Ad Fraud Brand Safety & Suitability Insights Viewability

8 Reasons Why Political Advertisers Should Care about Ad Verification

Advertising in the digital age is full of opportunity - millions of potential voters spend their waking hours online, and that means massive reach. Right? But scale comes with its own pitfalls - and the digital advertising industry isn’t always...

September 5, 2019

A 360 view of video advertising: Webinar Q&A

Ad Fraud CTV & Video Events & Videos Viewability

A 360 view of video advertising: Webinar Q&A

Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from...

August 2, 2019

Ad Fraud CTV & Video Open Web

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

June 13, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

Ad Fraud Insights Research

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

May 14, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

How ad verification metrics maximize the impact of digital media investments

Ad Fraud Viewability

How ad verification metrics maximize the impact of digital media investments

Introducing Online Conversion Lift, developed by IAS to leverage ad verification metrics to accurately measure digital campaign effectiveness.

March 18, 2019

Ad Fraud Brand Safety & Suitability Insights Research Resources Topics

Not Just Opportunity: How We Actually Use AI and Machine Learning

Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.

March 11, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Open Web Social Platforms Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

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Category: Ad Fraud

Advertising Week NY Panel Summary: Connected TV

8 Reasons Why Political Advertisers Should Care about Ad Verification

A 360 view of video advertising: Webinar Q&A

OTT Evolution: Webinar Q&A

The checklist you need to fend off undesired traffic

How human bots may be sinking your ROI

What to do when you find invalid traffic on your site

How ad verification metrics maximize the impact of digital media investments

Not Just Opportunity: How We Actually Use AI and Machine Learning

Industry Pulse: A look ahead at 2019

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