Media Quality Report: 21st Edition
Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.
Why Your Strategy is Only As Strong As Your Media Quality
If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
Go For Gold: Protect Your Brand And Maximize Winter Games Impact
The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...
The 2026 Industry Pulse Report
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
Inside “Arcade,” the Gaming Web That Plays Itself
The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.
Media Quality Report: 20th Edition
Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme
Ad fraud is evolving — and so are we. The IAS Threat Lab has uncovered a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation that’s as dynamic as it is dangerous. This scheme hides behind seemingly...
IAS’s Multi-Tiered Approach to Combating Ad Fraud
Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...
IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps
The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.
Ad Fraud in Digital Audio Streaming: What Marketers Need to Know
How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...
