Category: Ad Fraud

Ad fraud is a major problem affecting the entire digital advertising ecosystem. The issue has become front of mind for advertisers who are now scrutinising their spend; ensuring their budget is being spent intelligently and that real people see their...

Fraud can cost advertisers billions of their digital ad spend annually, and as such the online advertising industry is on a mission to uncover fraudulent activity. However, both buy and sell sides of the industry are benefitting from the new...

IAS's Niall Hogan writes about resolving online ad fraud.

VP of Sales Ian Wallin writes about the lack of education in ad tech concerning advertising fraud for Adotas