Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...
The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.
How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...