Celebrating Earth Day 2026 and Our Commitment to “Our Power, Our Planet”
Celebrate Earth Day 2026 with IAS. Explore our 5-year journey toward Net Zero, from carbon measurement tools to SBTi-verified emissions reduction targets.
Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions
Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...
Why Brand Safety on Social Is No Longer Enough
The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...
How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control
When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
The Continuous Power of Automated Performance Targeting
Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance
In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.
Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences
IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...
Maximizing ROI in 2026’s Key Events
For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.
