Watch On-Demand: Turn Holiday Risk into ROI Webinar
Join us on October 23 at 11 am ET for Turn Holiday Risk into ROI: How to avoid made-for-advertising and AI slop sites. Reserve your spot now.
How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events
For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.
Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership
Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung...
Kimberly-Clark Drives Sales Lift with IAS Quality Attention™
Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.
Driving Media Efficiency for Mid-Market Advertisers with StackAdapt
Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...
How Danone Improved Click-Through Rates by 1,243%
In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.
IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers
At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership...
Power Stronger Performance on Social
Learn how top advertisers are maximizing performance on social Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is constantly shifting. Virality,...
Break Through the Holiday Noise
How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half...
IAS Earns the Industry’s First Ethical AI Certification from Alliance for Audited Media (AAM)
An Industry First in Ethical AI Governance Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible....
