Author at Integral Ad Science

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...

July 20, 2026

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Featured Open Web

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff, predictive...

July 10, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 21st Edition

Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.

July 9, 2026

Featured

IAS Highlights: Cannes Lions 2026

From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.

July 2, 2026

Case Studies Contextual Targeting Featured

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV).

June 24, 2026

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

Product

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.

June 22, 2026

IAS Quality Connect Brings Transparency to Publisher Campaign Optimization

IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.

June 18, 2026

First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake

Featured Our Partners Updates

First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake

Bypass technical bottlenecks and turn static customer data into dynamic, high-converting audiences at the speed of AI with IAS and Databricks CustomerLake.

June 16, 2026

IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

Featured Our Partners Product

IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first...

June 16, 2026

IAS Agent: Always-On Campaign Insights Built for Action

Product

IAS Agent: Always-On Campaign Insights Built for Action

When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident...

June 5, 2026

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IAS Team

MORE POSTS BY IAS Team

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Media Quality Report: 21st Edition

IAS Highlights: Cannes Lions 2026

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

IAS Quality Connect Brings Transparency to Publisher Campaign Optimization

First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake

IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk

IAS Agent: Always-On Campaign Insights Built for Action

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