Author at Integral Ad Science

IAS Agent: Always-On Campaign Insights Built for Action

When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident...

June 5, 2026

How Stellantis Is Turning Attention Into a Competitive Advantage

Attention Case Studies Featured

How Stellantis Is Turning Attention Into a Competitive Advantage

Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.

June 4, 2026

Brand Safety & Suitability Featured Product

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live

Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.

May 29, 2026

Brand Safety & Suitability Featured Product Social Platforms

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.

May 22, 2026

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

Contextual Targeting Featured Guides

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

Your guide to capturing high-intent shoppers throughout the full summer season.

May 19, 2026

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Featured Our Partners Social Platforms

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.

May 18, 2026

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

Threat Lab

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

Desktop app supply is booming, but transparency needs to keep pace. Read IAS's analysis of misclassified inventory, domain ambiguity, and ads rendering outside the user's view.

May 15, 2026

A Syllabus for Success: Winning the 2026 Back-to-School Market

Contextual Targeting Featured Guides

A Syllabus for Success: Winning the 2026 Back-to-School Market

When millions are spent on the Back-to-School season, the opportunity for brands is massive. We’ve developed "A Syllabus for Success: Winning the 2026 Back-to-School Market" to provide the data-driven insights needed to capture attention from the first research phase to...

May 15, 2026

What Winning Brands Do Differently on Social in 2026

In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.

April 30, 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

CTV & Video Featured Product

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.

April 27, 2026

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IAS Team

MORE POSTS BY IAS Team

IAS Agent: Always-On Campaign Insights Built for Action

How Stellantis Is Turning Attention Into a Competitive Advantage

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

A Syllabus for Success: Winning the 2026 Back-to-School Market

What Winning Brands Do Differently on Social in 2026

IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV

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