We’re hearing a clear message from marketers that they want independent third-party measurement for their campaigns. Today, Yahoo added a new capability to our open measurement suite: viewability measurement for Yahoo Gemini native image ads. We also expanded our relationship with Integral Ad Science to measure viewability for native image and video ads.

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Benefits of our collaboration
With IAS, we’re now giving marketers the chance to measure their Yahoo Gemini native image ad campaigns. Advertisers can already measure their native video ad campaigns on Yahoo Gemini.

“We’re excited to partner with Yahoo Gemini to deliver to our clients the verification proof that they’ve come to expect for all of their media buys,” said Harmon Lyons, IAS, SVP of Business Development and Platform Sales. “Across our first set of campaigns with Gemini, we measured a viewability rate of 99% for the native image ads.”

IAS combines industry-standard methodologies with unique fraud detection technology, to offer a leading viewability measurement solution.

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