IPONWEB is an established leader and innovator in the ad technology space, having developed core components and intelligence for more than 150 DSPs and SSPs going back to 2003, including some of the industry’s most recognized and foundational platforms, like Right Media Exchange, Invite Media (purchased by Google to become DV360), AppNexus, BidSwitch, LiveIntent, and TrustX.
BidCore is the company’s new shared DSP offering, designed for advanced programmatic buyers who require greater flexibility and control from their trading technology. Leveraging more than 15 years of experience innovating buy-side platforms, BidCore packages up IPONWEB’s best-of-breed DSP functionality to provide off-the-shelf capabilities with full customization potential. BidCore’s unique architecture enables media buyers to put in place bespoke buying, targeting, and optimization strategies to drive business-specific outcomes and the ability to measure against custom KPIs. Integrated into the programmatic ecosystem, BidCore is quick and easy for users to deploy, and highly flexible to accommodate a host of unique business requirements.
BidCore gives media buyers the power and performance of purpose-built technology, with none of the headaches.
Key BidCore features include:
20+ out-of-the-box buying strategies designed to satisfy the most common digital KPIs.
Full support for the development of bespoke buying and optimization strategies.
Fully customizable workflow and reporting APIs.
Secure data activation and bidstream filtering capabilities with no scaling limits.
Powerful data analytics, BI, and visualization tools that provide full transparency into all trading data.
Direct access to cross-channel premium publisher supply.
SaaS pricing based on technology platform usage, rather than % of media.