During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer experience.
They discussed the role that trust plays in news and publishing. In digital advertising campaigns Brand Safety is critical.
According to Philipp Schmidt, Prisma Media : « Rather not communicate than communicate badly ».
Premium publishers have better time exposure, 2 to 3 times more, and offer a better user experience.
See below the whole session at our third French Summit.