LinkedIn Marketing Solutions (LMS) is the most effective platform to help marketers engage with the professional audiences that matter most to their business. Their suite of tools helps businesses reach, engage, and convert their professional audiences at scale.
LMS is crucial for B2B marketers with more than 90% of B2B marketers leveraging LinkedIn over all other platforms and 97% of B2B marketers using LinkedIn for their content marketing efforts. And, 78% of B2B marketers rate LinkedIn as the most effective social media platform to help their organization achieve specific objectives.
With more than 750M members, LMS helps marketers reach decision makers at scale. The LinkedIn community of members are iconic business leaders, decision-makers, influencers, gatekeepers, practitioners and tomorrow’s leaders. There are over 65.5 million decision makers on LinkedIn today and 4 of 5 members drive business decisions.
Brands that turn toLinkedIn, associate the company with that is trusted and encourages professional and productive dialogue. Brands see a 2-3x lift in brand attributes when advertising on Linkedin. Marketers see up to 2X higher conversion rates on LinkedIn.
In a rapidly evolving world, marketers are seeking balance and LinkedIn Marketing Solutions helps them reach the right audience at the right time.