July 8, 2016 — TechCrunch discusses our most request acquisition of Swarm Enterprises and the discovery and study of four new bots.
“Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm.
CEO Scott Knoll told me that he was particularly interested in Swarm’s technology for side channel analysis, a technique for examining a web browser to identify whether or not it’s a bot. That’s an area where Integral Ad Science has already developed its own technology, but Knoll said its approach is “complementary” with Swarm’s.”
Read the full article here.