July 11, 2016 — AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud.
As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight.
To scale its fraud detection capabilities, viewability and verification measurement vendor Integral Ad Science (IAS) has acquired bot detection company Swarm. Terms of the deal, which was announced Friday, were not disclosed.
“Fraud is not going away, it’s getting more sophisticated,” said IAS CEO and President Scott Knoll. “We’re seeing it take on a new chapter of its life where it’s not just focused on whether ads are viewed, but it’s scrolling on pages, mousing over things and replicating any metric advertisers are looking at. It’s acting more and more like humans every day.”
Read the full article here.